SEO – What is it? Why do I need it? Who needs it most?

What is SEO? Search engine optimisation (SEO), is a digital marketing strategy. It gets your business found easier on the internet.  It is a key strategy that will help your website rank higher on the first page of Google within the organic results. All search engines have an algorithm or ranking system. These systems prioritiseContinue reading “SEO – What is it? Why do I need it? Who needs it most?”

5 More marketing tips to help during a time of crisis.

After the first 5 tips of marketing in a crisis, here are 5 more! After the first 5 tips of marketing in a crisis, here are 5 more! These are slightly more in depth and require some knowledge of marketing and digital elements to implement. As with lots of the recent content, there are fundamentalContinue reading “5 More marketing tips to help during a time of crisis.”

5 Effective marketing strategies in a time of crisis.

5 Effective marketing strategies in a time of crisis The Coronavirus outbreak in the UK has had a major effect on the business sector and every industry. Companies have been forced to shut down offices, factories and having to sort work-from-home arrangements for employees.  Some have had to resort to simply running with a skeletalContinue reading “5 Effective marketing strategies in a time of crisis.”

6 Quick wins for any business targeting the B2B market

Make a habit, boost your business Apparently it takes 3 weeks or 21 days to form a habit. Use this Corona down time to start a good habit for your business. Here are six quick wins that will help any business if you are targeting other businesses or commercial enterprises as customers Get your businessContinue reading “6 Quick wins for any business targeting the B2B market”

10 Digital Marketing ideas for small business & sole traders.

We currently find ourselves in a very unique situation, whether that is on a personal level or on a business level.  The world is facing a very serious challenge with the spread of the coronavirus (COVID-19), but there is always hope, and you should try and stay as positive as you can. Many businesses, largeContinue reading “10 Digital Marketing ideas for small business & sole traders.”

Small business (UK) – Things to consider during the current economic climate and Coronavirus situation.

Stay Calm Easy to say, harder to do.  The current situation will affect people and their businesses at different times.  Keeping a level head will ensure that you make informed decisions to help you and your business.  No knee jerk reactions or decisions. Don’t bury your head in the sand It’s easy to just ignoreContinue reading “Small business (UK) – Things to consider during the current economic climate and Coronavirus situation.”

5 Free Marketing tips for your business

The current situation caused by the coronavirus has left many small businesses, sole traders and self employed individuals with severely reduced work and income and effectively creating a massive cashflow issue. So if your cash flow is severely impacted then naturally you will need to cut expenses where you can. Marketing is normally the firstContinue reading “5 Free Marketing tips for your business”

Top 5 tips for a successful online presence

There is so much to marketing and promotion online these days. Whether you are an online retailer or whether you are a traditional crafts or tradesman a digital presence, and a good one is absolutely essential. So what can you do to ensure you maintain and improve your online presence? Regular content/updates/posts Search engines, particularlyContinue reading “Top 5 tips for a successful online presence”