There is so much to marketing and promotion online these days. Whether you are an online retailer or whether you are a traditional crafts or tradesman a digital presence, and a good one is absolutely essential.
So what can you do to ensure you maintain and improve your online presence?
- Regular content/updates/posts
Search engines, particularly Google love content and it definitely prioritises newer content over older content. So if you haven’t posted on your social media channels or updated your website in awhile this will certainly hamper your online presence and your organic ranking. A lot of smaller businesses simply don’t have the time and thats where marketing companies like Blue Space can help!
2. Get a website
I am amazed that some businesses still don’t have a website. Some are convinced they just need a Facebook or social profile and that is enough. The truth is the majority of the population are still using search engines to find out their information, research products and services and buy. Without a website you are definitely missing out on loads of prospective customers!
The review culture is here to stay and it is becoming more important than ever. It used to be exclusively for the hospitality and travel industries, but now it is in every type of business and service. Reviews are also a key factor in Google’s search algorithm, so proactively seeking reviews, getting reviews and responding to reviews is a must for all businesses.
4. Video content
A lot of people are put off by the thought of a corporate video. It’s cheesy, I don’t like being on camera – all the excuses under the sun to not have one or need one. However, video content is massively important for a successful online presence. Google indexes rich content (video) higher than static content (images) so it is a useful part of building a better online presence, better organic ranking and you will be one step ahead of the competition.
5. Advertising online
No one ever clicks on the adverts….yes they do! Not everyone does but enough that companies like Google generate billions in ad revenue. Having some online advertising as part of your online marketing is another way to ensure your business, brand or product is seen at the right time when people need your products or services. Advertising on places like Google and Facebook are much more effective as they are based on a cost per click basis – meaning you only pay when someone clicks on your advert.
These might the most basic 5 points but they are the basis for a successful online presence that will help deliver customers and enquiries to you.